How can you write for your audience in a simple but effective way?
We use the following guidelines:
Make every effort to understand the needs and existing knowledge of your reader.
- Write for them.
- Organise material in a way that moves the reader from the simple to the complex, or from the known to the unknown.
- Ask “ What do I want my readers to do / know as a result of reading this?”
- Once you have a clear answer, you are in good shape to start writing.
- Whether you are applying for a job, writing a report or writing up safe work instructions remember your target audience.
Leonardo Da Vinci said “Simplicity is the ultimate sophistication”
If you are struggling to put your CV together, write a report and/or safe work instruction please contact us.
We have experts in the field to help you communicate and get your message across.