How can you write for your audience in a simple but effective way?



We use the following guidelines:

Make every effort to understand the needs and existing knowledge of your reader.

  1. Write for them.
  2. Organise material in a way that moves the reader from the simple to the complex, or from the known to the unknown.
  3.  Ask “ What do I want my readers to do / know as a result of reading this?”
  4.  Once you have a clear answer, you are in good shape to start writing.
  5. Whether you are applying for a job, writing a report or writing up safe work instructions remember your target audience.

Leonardo Da Vinci said “Simplicity is the ultimate sophistication”

If you are struggling to put your CV together, write a report and/or safe work instruction please contact us.

We have experts in the field to help you communicate and get your message across.